Satiric Graph on the Use of the Word "Sustainable"

Ashley Thorne

From the humorists at the blog xkcd (which brought us the widely circulated Venn diagram on university websites) comes a charming little comic, a graph on the "Frequency of use of the word 'sustainable' in US English text, as a percentage of all words, by year." 

Given the frequency of the term in higher education, the graph seems an apt satire on the growing obsession over sustainability by our culture. A Google search today of the word "sustainability" in .edu sites turns up over 42 million results. Compare that to a search of "Western civilization" in .edu sites, which yields only 2 million.

NAS has paid attention to the rise of the sustainability movement as a dominant ideology on college campuses. If you're curious what we've written about it, here are some of our early articles on the campus sustainability movement. You can also see our official statement, "Fixing Sustainability and Sustaining Liberal Education." 

  • Share

Most Commented

December 16, 2025

1.

DOJ Does Away with Disparate Impact Theory

Disparate impact theory is on the Trump administration’s chopping block, signaling a move away from discriminatory government policy practices....

March 3, 2026

2.

The Ayatollah’s Friends are on Your Campus

The U.S. strike on Iran and the foreign funding shaping how universities respond to it....

March 11, 2026

3.

Bad Faith Noncompliance: Virginia Schools Flout Supreme Court and Trump with DEI ‘Rebrand’

Trump’s EOs and the Supreme Court make DEI illegal—but colleges keep rebranding it to dodge the law....

Most Read

May 15, 2015

1.

Where Did We Get the Idea That Only White People Can Be Racist?

A look at the double standard that has arisen regarding racism, illustrated recently by the reaction to a black professor's biased comments on Twitter....

February 21, 2014

2.

Taking Care

Is art worth dying for? The Monuments Men considers the value of good art and its purpose in preserving a cultural heritage....

October 17, 2018

3.

Hamilton: An American Musical - Its National Influence as Art

William Young finds much to praise in the hit musical....